Friday, February 12, 2021


We live in a specialized, compartmentalized world where it is easy to get pigeon-holed. But I submit to you that the pandemic has leveled the playing field to a great extent. We can now work from home (and see each other's homes) as we meet via Zoom. There is less need to "dress for success" and impress each other. Women have even stopped wearing as much makeup, if at all. And we continue to chant that we're all in this together. You get the picture...

So when I was recently asked if I can write proposals, my response was, "Of course I can." Just because it is not spelled out in ALL CAPS, bold at the very top of my resume--nor do I promote this skill as my primary forte--I approach proposal writing like any other job request. And that's always with the necessary gusto, research (if needed), SME interviews, reference to a template or go-by, etc. 

My existing clients across diverse industries know and understand that I can write about virtually anything they hand me. It's not up for discussion whether my writing or editing skills are transferrable to proposals...they just are! In fact, I recently edited a technical proposal that was submitted to NASA. I also wordsmithed a batch of 10 proposals to promote the sale of technical research studies. And in the past, I worked on proposals for the Arizona Department of Transportation, as well as the FDA. Now, if that's not proposal writing, I don't know what is.

It comes down to whether I should bill myself as an official "Proposal Writer" (which usually means higher pay), or continue as more of a generalist Technical/Marketing Copywriter. I think the latter suits me, as I enjoy the mix and the variety of writing assignments. But I do offer proposal writing as part of that mix, at the same rate of any other type of writing. Such a bargain!!!

If you're planning to submit a proposal in the near future, let me know and we'll face the challenge's not rocket science:-)

Be well,
Mobile 832-868-6100

Monday, January 25, 2021


We have recently seen how much power our president has just by virtue of the spoken word. As individuals, we have similar power in what we say to ourselves and each other. Taking it a step further, "You are what you say you are." Whether you're a writer, public speaker, or business leader, this concept can work for you, in every aspect of your life!

In the business realm, it can help boost confidence (internally) and let others know what you stand for (externally). If you don't step out there and openly declare who you are, it leaves room for speculation. On the other hand, when you boldly take responsibility for owning your brand, you get to control what other people think of you.

It starts early in life, when you apply for that college you wish you could go to. How you portray yourself in a 500-word essay can override any test scores; it's that powerful a tool. Follow that up with applying for your first job (and every job thereafter) with a powerful resume and cover letter, along with an in-person/Zoom interview, where you get to tell "your story." 

It's not considered bragging (and so what if it is) when you tell the truth about yourself, don't hold back, give it your all. Both the written and spoken word have equal power! So, be brave, be bold, speak up, and speak out in ways that positively and powerfully define who you are. We all need to let our voices be heard. If not now, when? 

Let me know how I can help craft your message in a blog, newsletter, video script, or whatever gets you known for who you are. Email me at