Kudos Matter
I collect kudos, do you?
It doesn't have to be a full-blown testimonial to count, although those are impressive when posted on LinkedIn. Small compliments received in an email, spoken in words of thanks, and provided as feedback comments shape who you are, and how you are perceived by others.
Such informal kudos don't need to be hidden from view. Asking "May I quote you?" often grants permission to post someone's praise, lending credibility to your website or other promotional materials. If you can't use their name or mention their company, a generic reference will work, such as Project Manager, Major Oil and Gas Company. The same goes for including customer quotes in case studies, white papers, newsletters, etc.
Sample list
Here's an example of my collected kudos:
"Perfect article!"
"I'm smiling out loud."
"We appreciate your help."
"Thank you for the edits."
"Yes, this works."
"Looks great, Thank you for your handle on this as always!"
"Looks great, Thank you for your handle on this as always!"
"I can't believe that literally a week later I've got exactly what I want, and it's even better than I dreamt."
"It looks beyond fantastic. You did a great job with the layout and fonts, etc."
"Fabulous."
A measure of success
When put to use, kudos help build your reputation. While it may seem low-tech in an era of big data analytics, it's another way of measuring success one soundbite at a time. Sometimes, it's just one word that epitomizes your brand. So, don't toss away even the smallest thumbs-up. Add it to your kudos list. Consider working it into your vision statement. Whether or not you share this information with anyone else, glance at it occasionally to affirm how you're doing. Positivity breeds positivity.
Work with me to tell your positive story via blogs, whitepapers, case studies, and editorial articles.
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